How can you be a successful and attractive podcast guest?

Have a place whether it's podmatch or not, where you can have all of your information like the fast information, so you don't have to put it all in a message is that what you can put that link into a message with somebody seem to be like, here's the 30 things I've done, here's a picture of me, here's this, right, have all those things somewhere. And I can easily get you and your audience kind of a list of the things that they should have, that's pretty easy to find, I can get you a link for that. Actually, if you just go to podpros.com/guesting pod proz.com/guesting. 

 

There's a list of 12 things you can look at, that will help you be able to set up a really nice one sheet. Again, you don't need to use my services, that's something you can just look at as a free resource. But once you're actually getting to the pitch, and you want to keep it short, so we can have that link where you can send them more details. 

But the first thing I always tell people is to lead with value. Lead with value. Leading with value simply means to me to to actually care is to start off so George, like when I when I reached out to you to be on your show. I liked the name of the show. I liked the description. I liked your voice. I was like, Man, that sounds pretty cool. But that wasn't enough. I could have led with that. I was like, No, I'm gonna listen to an episode. I picked an episode. 

As a matter of fact, I want to recommend that episode because it goes well, we're talking about today, because we're not going to get into storytelling today. But as with Graham Brown, and he talked about the three box storytelling technique, that's episode 68 of your intended message, go listen to that episode. Phenomenal. As soon as I listened to that I had the lead with value section done, I had listened to that. I liked it a lot. And I liked it so much I left to review the podcast. 

You can list to Graham Brown interview here

 

So when I reached out to George I told him, Hey, I left you a review of your podcasts I listened to Episode I got a lot from it, I learned how to tell better stories. And then once I did that, the next thing I did, so number two, that's lead with value number two, is to make a meaningful request. A lot of people when they're doing pitching, they don't actually ever make the request. 

They just kind of leave it open ended. And a lot of podcast hosts or potential clients are it's kind of like, well, what am I supposed to do with this? Give them a clear action, something they can take. So I actually made a meaningful request. I told George, hey, here's a spot that I think I could add value to your audience, would you be willing and interested to having me on the podcast, and that left it very, that gave him the chance to actually say yes or no to me. 

The third thing I'll mention is to offer credibility. 

And offering credibility simply means that if I know somebody that knows George, I'm going to reference their name and be like, hey, you know, if you want to talk to to Tiffany, she's a mutual friend of ours, you can reach out to her I was on her podcast, anything to add a little bit of credibility to show that you know what, you have some skin in the game that place or I spoke at this conference last year, I've been on 30 podcasts and last year, anything that's going to help something really short. And then the next thing I'm going to mention is to to make it easy to say no, this is kind of how I end the thing is I usually make it really easy. 

So a lot of people, they just don't hear back, you don't hear back from people that you're pitching about your business idea, or that you're pitching to be on their podcast because they don't want to break your heart. If you already did all those nice things. Now they're feeling like they can't really hurt your feelings. I always say, hey, no pressure at all. I only want to be on your podcast, if you think I can add value the audience. If not, it's probably better that we don't do this. 

Leaving open like that. I've heard a lot of no's in my time a lot people have said no, no, thank you, I really appreciate it. They wouldn't usually respond to other people, which is laid out in limbo forever. I personally like to hear back. And so that's something that's really worked for me. And the last thing I always like to do is when I kind of have like a signing off tagline is I like to mention they'll share the episode. Because in all honesty, I will I love to share episodes I've been a guest on. And not all guests do that. 

So if you do that only if you're willing to like don't lie, if you're willing to share it mention that because that as a host is like oh great, this guest is actually gonna help me promote a little bit, which is a tough thing that we have to deal with on the hosting side of the mic. But anyway, that's kind of five steps that I've got George sorry to go on a little rant there for you.

That was perfect. And those are all those are all valuable tips for potential guests to keep in mind. And in every one of them are important to me, I go, I go through that thinking process when I review and the most important one. If I could say there was what one that's more important, the most important one for me, is what you can do for my guests. 

And you appreciate that my guests are important to me. And I'll give you an example of a message that I recently received an introduction from a potential potential guest who wanted to be on my show. The person looked like they had a little bit of credibility however they had three sentences and each one of them started with the word I

I know what that means.

So so the answer is no. You can you don't care about my audience you don't even know anything about my show. You didn't even acknowledge the name like Come on stop you know, how can you sell yourself? If that's the way you come across to me, what are you going to sound like to my to my listeners, you're not interested in helping them so yes, valuable information. Now, Alex, some people might be thinking Well, okay, I like listening to podcasts. But why would I ever want to be on a podcast? What's in it for me?

 

Yeah, that's, that's an interesting question right there, and I will do my best to keep this really short. George, you know, I'm gonna try to have an intended message right here. I always like to name your podcast because I love it. But um, the first thing that I mentioned is a lot of people in businesses, I do ads on social media these days, or even in search engines. 

Now, that's a good thing to do. But if you're just doing actual like campaigns on your own social platforms, people are scrolling past you. And I don't say it to be mean, or to say that it doesn't work. It has its place, by all means. But you're paying for people to or spend your time on things that people are going to scroll right past because that's just the nature of the beast with social media, again, has its place, that's fine. 

But if you want to develop three things that are very important for any business or individual is know like and trust, those three things are extremely important know, like and trust, it's really hard to know if I like know or trust you, if I'm just scrolling past a post of yours on social media. Now, eventually, it might quit when I click. But here's the way I can tell if I really know like, or trust somebody is to listen them on a podcast. If they have my undivided attention for 20 to 30 minutes, and I'm just listening to them, I can usually tell those three things pretty fast. 

That to me is the power of podcasting. And to give a quick little story on that George, recently, I was wanting to get into some SMS marketing. So I was signing with a company basically gives you a phone number, you can text out the people and stuff just to kind of with my inner circle type of thing. I found three companies through Google searches. And all three had great social media. So the next thing I did, I went to podcast, and I start typing, SMS marketing. 

And I found on the podcast app, I found one person who was with one of these three companies who was on a bunch of podcast, I started listening to them. And he wasn't telling people to go buy his product. He was saying, here's how you succeed. Here's things I've done the word here's things our company has developed that have worked for people. And guess what I went and bought that product, then I was curious, I was like, I wonder what that one aligned with the cost. 

And that was actually the most expensive of the three services. But I went with it because I felt that I could know like and trust those individuals versus the other two that not that they were bad companies. I just didn't have the same relationship with them that I now had. That to me, is a just like of the power of podcast guesting.

And what I'm hearing to Alex is that if, if you're a business leader, if you're spending money or time on Marketing of any form, especially social media, because everybody tells you, you need to be there. And you wonder, well, yeah, we're spending all this money, we're getting the likes, but nothing else. And but you got to remember, people are getting people getting tired and bored of the social media. 

And they know it's not all true. And advertising is even worse, because we know you're just lying about yourself your brand, and you're not really that good. But if we can get a chance to know you to have a conversation with you, or to listen in on a conversation with you, now there's a chance to build a relationship.

 

How to be a successful podcast guest and be more attractive to podcast hosts

Listen to this conversation with Alex Sanfilippo

https://yourintendedmessage.podbean.com/e/podcast-tools-and-ideas-to-excel-as-a-guest-or-host-alex-sanfilippo/