07 Steve Slaunwhite, Copywriting expert

Show Notes

Copywriting is the art and science of writing persuasive marketing and sales copy. That might take the form of a sales letter, a prospecting email, web page, advertisement, blog post, landing page and more.

Steve Slaunwhite discusses the steps and techniques to write effective emails that stimulate sales through a series of call to action steps.

He consults, trains and advises on how to write effective sales and marketing copy. He also provides copywriting for special clients.


Key insights in this interview

  1. The importance of differentiation (and the magic phrase)
  2. Make it easy to say yes to your offer
  3. Benefits!

Click here to register for his weekly newsletter, Copywriting Smarts, offering practical tips on how to write more persuasive copy.



Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self.

In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.


Your host is George Torok

George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviours. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.


Facts about George Torok

He hosted the radio show, Business in Motion for 19 years, interviewing over 500 guests

He wrote Secrets of Power Marketing, the bestselling book of personal marketing

By the age of 21 he had visited 35 countries


Connect with George








Your Intended Message

You know what you meant but did the audience understand your intended message?If you have ever experienced frustration getting your message heard and ...

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