35 Randall Craig, Digital Strategy & Thought Leadership

Show Notes

How does Digital Strategy fit with Thought Leadership?
Randall Craig addresses these questions and more...

How might you recognize thought leadership?


What's the difference between thought leadership and expertise?


What are the 10 tests to measure the degree of thought leadership?



Learn more about Randall Craig and his services to support your digital strategy at his website 


https://www.randallcraig.com/


 


Randall Craig is an internet pioneer who led the digital strategies for several major market newspapers, consulting firms, and financial institutions since 1994.  He has helped over 100 organizations rethink their approach at the intersection of marketing and technology… and land their digital strategy airplane.


He's the author of eight books on digital strategy.


You can download you copy of the white paper - "Driving the Client Journey: Relationship Marketing in the Digital World"


http://randallcraig.net/relationship


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Your Intended Message

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