Clear the Marketing Bottlenecks: Marcus Schaller

Target your marketing specific to one person
Episode 218 (Marcus is based in Ohio)
In this conversation with Marcus Schaller we explore:
How bottlenecks vary from small to large companies
The reality of limited time, energy and money
The misunderstanding of how to scale
Measuring the wrong parameters on social media
Clarifying the ideal customer
How customer service can align with your marketing messages
How compensation criteria contributes to internal conflicts
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About our guest, Marcus Schaller:
Marcus has over 20 years experience as a marketing strategist, coach and copywriter.
His experience includes creating messaging strategies and campaigns for several industries, including B2B, technology and SaaS.
Learn more about Marcus and the marketing services he offers
https://marcusschaller.com/
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Excerpts from this conversation with Marcus Schaller:
How does one decide which way to go? And how many directions should we be going in?
Oh, another really good question, George. Again, dependent on situation, I think the mistake is what not to do is to constantly "Chase every new shiny object".
Now, I think in terms of smaller businesses, that tends to be where my head's at, that's the clients that I tend to work with as a coach. So it's like I'm thinking in terms of your one, or one or two people, or maybe even five or six, it's a small team, you only have so much, again, resources, time, energy money.
The other thing to think about too, is that not only does it spread out too thin trying to do everything, which is just a it's a physics, it's a math equation at that point.
If you think about as a solopreneur, or as an entrepreneur, with a small team, there are certain things that you have certain talents.
You have a background in radio, it makes perfect sense that you would do a podcast, it would be ridiculous for you not to right now.
Would it make sense for you to do something that let's say TicTok and I'm not sure if you're on. But let's say you don't really like being on social media, you don't like TikTok? You don't enjoy? You don't consume it, you don't scroll through it every day.
Does that make sense to us? Probably not. So I think it really starts with the person running the business, if it's a small business, and even with a larger company, do you have the staff? Do you have the team to be able to support multiple, they're going off into multiple directions. And it's kind of that classic problem where there's no actual focus, and they're not really getting any impact? And then of course, you have to integrate that with like, where's your audience?
So if it turns out that you find out that, let's say you personally don't like using YouTube, I know that's not true. But let's say you don't like YouTube, but you find out that that's where the majority of your potential is. You might have to just figure it out.
But I think it really starts with go with your strengths, because there's certain things that we're just good at, and why wouldn't we leverage that as much as possible?
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Your brand is not really up to you, we can design what we want our brand to convey. Again, your intended message of your brand, can be something we sit down and we design and this is our intention of what we want to communicate, but ultimately the brand is how your audience and how your customer base sees your company.
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Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self.
In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.
 
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