How Can you Deliver Celebrity Service? Geoff Ramm

Why did Forbes call Geoff Ramm a Game Changer?
Why the extra mile and exceeding expectations is not enough
Episode 205 (Geoff is based in north east England)
In this this conversation with Geoff Ramm we explore:
What is the key question you need to ask to surpass the competition?
How would you treat the A list celebrity differently?
How would you serve George Clooney or Angelina Jolie?
How big or small is the gap to deliver celebrity service?
How to forge a strong emotional connection with your audience
Why is personalization and how might you apply it to your business?
What can you learn from successful customer service stories
What's the difference between good service and celebrity service?
About Our Guest Geoff Ramm:
Forbes stated "Geoff  Ramm is a Game Changer in the world of customer service".
He is the author of two books, Celebrity Service and Celebrity Service Super Stars.
He has delivered his message to audiences in 50 countries.
Learn more about his books and service at 
https://www.geofframm.com/
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Excerpts from this conversation with Geoff Ramm:
For anybody listening, I've got my hand up quite high, Jeff, we're pretty good. But there's always room for improvement.
And I will challenge the audience and say, Where does that improvement come from? Because if you go the extra mile and exceed expectations, those are the words that your competition are talking about right now.
And I said, in six months time, you'll have all got, you know, an extra mile further forward. But it's hardly the LEAP you could make unless you change your mindset.
And you change your mindset with one question. And that question is a philosophy. It's a philosophy that I've wrote about, that I speak about all over the world. It's the philosophy that every audience, every team, every brand gets within seconds.
And this is what I hope Forbes may have just seen in me. So as you write, how do you go from a seven to an eight to a nine to a 10? And beyond?
It's this one question if your next customer, client, passenger member, guest, we're an A list, celebrity, Hollywood, God, or goddess, if your next client were Taylor Swift, George Clooney, Denzel Washington, what would you say?
What would you do? How would you react? What would be the difference in the way that you would treat them?
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But what I have George on screen, and you've seen this many times, when we've spoken internationally together, I show pictures of my daughter, and her love for coloring in and an art.
And so I show these photographs of when she was little coloring in and so the audience can see what my dog, they know her name, they know what she loves.
But now they can see her. And that connection to the audience is very, very strong. But I'm telling the story of this experience in a toy shop.
But I see the funny and I see the quirky and all of the stories that I tell. And it was a beautiful piece of selling, it was a beautiful piece of customer experience.
But it was all about personalization, which I talk a lot about, because people talk about personalization. But I don't see many examples. So when I deliver my stories, they're packed full of examples. But hopefully, there's some key tips and learnings from that that a business can go.
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Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self.
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