Episode 292 (Repeat of espisode 24, Brian is based in Connecticut)
In this conversation with Brian Kurtz we explored:
why intention must guide every marketing action
how list selection often matters more than copywriting brilliance
why segmentation allows deeper audience connection
how direct mail discipline sharpens email marketing
the danger of damaging trust with incongruent offers
how to mix content and selling without losing loyalty
the balance between logic and emotion in B2B marketing
why relationship capital compounds over time
what it means to be a “serial direct marketer”
how to build an online family instead of just an email database
-----
About our guest, Brian Kurtz:
Brian, a serial direct marketer offers marketing insights from the lessons of direct mail that can help you become a better email or online marketer. He is responsible for the distribution of over 2 billion pieces of promotion copy in his career.
He is author of the book, Overdeliver. Learn more about the book, Overdeliver Visit his website BrianKurtz.net
-----
Key lessons from this conversation with Brian Kurtz:
intention drives effective marketing and communication
the list (audience) matters more than the creative
segmentation allows you to speak to people, not just names
discipline from direct mail improves digital marketing
every message must accomplish something—revenue or relationship
congruence protects trust with your audience
selling works best when it aligns with identity and values
logic measures results, but emotion builds loyalty
relationships compound value beyond direct ROI
playing the long game builds a business that lasts
-----
----more----
In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.
Your host is George Torok
George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.
Connect with George
www.SpeechCoachforExecutives.com
https://superiorpresentations.net/
https://www.linkedin.com/in/georgetorokpresentations/
https://www.youtube.com/user/presentationskill
Why People Don't Hear What You Meant to Say?
The Static in Your Message
How Unintended Signals Sabotage Communication
Episode
Hollywood Storytelling Secrets: Michael Hauge
Why Facts Don’t Persuade: Stories Do
How to Tell Business Stories That Create Em
Build Trust Fast: Lessons from a War Zone Spy: JJ Brun
Communication Techniques from a Retired Spy
Why Deception Fails: The Rule for Ra
Your Intended Message: Transform your communication skills and business results
