Story Telling for Business Leaders: Graham Brown

Show Notes

How to use Three-Box Storytelling to build Relationships
A simple method to frame and tell your stories

Episode 201 (Repeat of #68)

At the time of this interview, Graham Brown was based in Singapore


Highlights from this conversation about storytelling


The Heart as an Analogy (00:00:00)

An analogy for the heart as a symbol of music, love, and relationships.

Introduction of Graham Brown (00:01:22)

Overview of Graham Brown's background and achievements.

Introduction to Three Box Storytelling Technique (00:02:45)

Explanation of the three-box storytelling technique and its application in business communication and sales presentations.

Three Scenes of a Story (00:04:03)

Explanation of the three scenes in a story using the example of "A Christmas Carol."

Application of Three Box Technique in Sales Presentation (00:06:07)

Demonstration of how a business leader can use the three-box technique in a sales presentation.

Transformation and Crossing the River (00:10:44)

Discussion on the transformation journey in storytelling and the symbolism of crossing the river as a challenge.

Importance of Trust in Storytelling (00:12:22)

The significance of establishing trust through commonality and backstory in storytelling.

Power of Analogies in Communication (00:14:52)

Exploration of analogies as short form stories and their effectiveness in communicating unfamiliar concepts.

Creating Familiar Territory in Communication (00:20:04)

Emphasizing the importance of finding familiar territory in introducing new ideas or technologies.

Behavior Change and Familiarity (00:21:48)

Highlighting the role of familiarity in facilitating behavior change and acceptance of new concepts.

The familiarity part (00:22:56)

Neuropsychological studies show the brain can't distinguish between past, present, and future, making familiarity crucial in storytelling.

Archetypes and plot lines (00:24:42)

Joseph Campbell's hero's journey and the use of existing archetypes and plot lines in storytelling.

Podcast guesting agency (00:27:03)

Graham Brown's agency, Podcast Guesting Pro, helps people get booked on podcasts and navigate the process.

Effective use of stories in sales presentations (00:29:52)

Maya Angelou's advice on making people feel something, using the power of the backstory, and the importance of practice in storytelling.


Podcast Guesting Pro is a dedicated Podcast Booking Agency that works with B2B thought leaders. They help you reach new audiences and build your authority by booking you on podcasts to showcase your expertise and spread your message. Learn more here...



Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self.

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