Your Linkedin Profile Might be Hurting You: Donna Serdula

Show Notes

What does your Linkedin profile say about you and your organization?
Using Linkedin to project your personal brand

Episode 193 (Donna is based in Pennsylvania)

In this conversation with Donna Serdula we explore:

  • What can executive leader gain from enhancing their Linkedin Profile

  • Why Linkedin is more than a job board

  • Why leaders should help their employees enhance their profiles

  • How to clarify the purpose of your Linkedin presence

  • Is your profile current or ancient history?

  • Who are you and what do you stand for?

  • Why your profile must not look like a resume even if you are searching

  • Why the company might help their staff look better on Linkedin

About our guest Donna Serdula:

Donna wrote a "For Dummies" book on the topic of Linkedin profiles. She started her business in 2009 and has since branded over 8,000 executives, entrepreneurs and professionals on Linkedin and beyond.

Review and upgrade your Linkedin profile by visiting


Excerpts from this conversation with Donna Serdula:

The LinkedIn profile, it's not the resume. It's a digital introduction. It's a first impression, it is your manifesto.


If you want to be a thought leader, if you really want to dominate the platform, you want to post more than less, but at the same time, you can truly engage with your network and get seen by posting once a week.

It's not so much the quantity as much as it's the quality.


LinkedIn wants fresh profiles showing up active people, people who have something to say. So by making sure that your profile is up to date, it would be more apt to show up in the search results, versus one that hasn't been touched in six months, right.

When you think of it like that, it makes sense. Keep your profile fresh, you're going to do better in search results.


How do you decide when you connect versus simply let them follow?

Oh, that's a great question because there is a difference right? connection versus a Follow Follow is one one way street. It's you saying, hey, I want to subscribe to that person's updates.

Whereas when you connect, it's saying, Hey, I know this person, I like I trust this person. And not only am I subscribing to them, but they're going to subscribe to me, and they're going to be in my network, they're grew to become first degree connections, and all of their connections are going to become second degree connections, and all of those connections, connections are going to become third degree connections.

So it really does extend your reach when you connect, when that's a good thing.



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