Sunday, February 26, 2023

F-18 pilot offers lessons to boost your business results: Ed Rush Interview

Perhaps you are wondering, What does a F-18 fighter pilot know about running a profitable business? That a good question and you will be surprised and rewarded with the answer by listening to this interview with Ed Rush, former Marine pilot flying fighter jets from carriers. https://youtu.be/96EJyCc5VTI Outline 0:00 Introduction to our guest Ed Rush 2:45 What is experiential learning 4:09 How to become a fighter pilot 7:23 Most valuable life lessons from the military training 10:39 How do you communicate with your team 12:28 Train conscious mind task into unconscious mind tasks 15:00 Are you an entrepreneur who needs to improve your communication and persuasion 18:40 Scariest moment as a marine fighter pilot 20:00 How to be a successful entrepreneur 24:35 Life changing ideas for entrepreneurs 28:10 The value proposition and the perceived value ----- Visit his website at at https://edrush.com/ Listen to the podcast https://yourintendedmessage.podbean.com/e/55-ed-rush-f-18-pilot/ ----- Ed Rush reveals the challenges, fears, lessons and nuances of flying faster than the speed of sound - and how he translates those into building blocks for a healthy business. What is it important to fail fast and move on? What looks smooth is an illusion. What are the three stages of screwing up? Why is it important to push conscious thinking to the subconscious? When does perceived value transform to real value and why is that significant ----- Excerpts from this conversation with Ed Rush on the podcast, Your Intended Message. 10:00 We had what we call three stages of learning. Stage number one for a young pilot was a sounds like this, I screw everything up. And I have no idea why. Stage two is I still screw everything up. But now I know why in stage three is I start to see my screw ups before I make them and then I adjust around them. And so part of being an entrepreneur really is developing the experience or, or the pattern recognition, to be able to see the mistakes that you're about to make and have done that one before and adjust around those mistakes to see yourself towards success. 10:39 When it's when you fly, an F 18 jet, your ability to communicate with the plane with with, with the commander with your other fellow pilots. How do you keep that active without distracting yourself? Yeah, I mean, so the first thing is, there's a lot of distractions. When you're in an aeroplane, like ours, you've got one, two, sometimes three radios, you've got a very complicated navigation system or radar forward looking infrared. The stick itself has 123456 different switches on it. The throttles themselves, there's two throttles in the F 18. Because you have a left and a right engine, there's one button for each of your fingers. And there's about four buttons for your thumb. So there's a lot of options, you know, we have a little mouse system with our finger and that you can move on different screens and move it back and forth. And so we used to have in the cockpit, sometimes people call it a finger fire, sometimes you can't get the thing to where you want it to. And you know your fingers don't work the way that they want to. And so yeah, the world in the cockpit is a very distractible world. There's a lot of input, and filtering all through all that input is really important. The entrepreneurial world by the, by the way, very distraction centred world as well. Now, one of the ways that pilots learn to thrive with the kind of distraction, I mean, I was just talking about planning aeroplane, I'm not even talking about a bombing run, or a dogfight or being shot at while you're trying to do a bombing route. Or I mean, there's a lot of things that can come your way as a pilot. And so one of the ways in which we overcome that challenge is by training, tax, the conscious mind taps into our subconscious or unconscious mind, let me give you an example. The conscious mind is the one that we're using right now to have this conversation as we look each other in the eye and talk about our mutual businesses and the things that I'm communicating unconscious mind the things that you're communicating your conscious mind.