Tuesday, May 23, 2023

Focus on the process not the outcome for better results

For better results focus on the process not the outcomes because the right process leads to positive outcomes. https://youtube.com/shorts/fhP7JFMJLUY Listen to Gary Garth on the podcast, Your Intended Message as we explore the disconnect and conflict between sales and marketing. Get your free copy of his book, The Zero to 100 Million Sales Blueprint. Listen to the podcast to get the coupon code for your free copy. https://yourintendedmessage.podbean.com/e/the-battle-between-sales-marketing-gary-garth/ https://yourintendedmessage.com/episodes/the-battle-between-sales-marketing-gary-garth-919 You're right on the money here, George, because it's typically in the process that you get the outcome and we buy a obsessing, I would say even about the process and activities and that these small little metrics, you will get the outcome. So that's it. That's where you should spend the time. Let me try it. I'm trying to think of a practical example that I can I can elaborate on. So for instance, okay, you're running a direct response marketing campaign you're trying to generate leads through a Google ads campaign, for example. You're running some email marketing campaign or you're purchasing ads or some sort of advertising in some channel. Very often, for most advertisers, it's either to form submissions, they go to the websites for me to contact or they're making a phone call. In most of the industries I work in, is like 70 80% of all leads come through phone calls. ----- Get the coupon code for a free copy of his book by listening to the podcast. https://yourintendedmessage.com/episodes/the-battle-between-sales-marketing-gary-garth-919