Saturday, March 25, 2023

How to get Social Media Marketing to Work for you: Jason Hunt

Social media marketing can be frustrating or it could be profitable. How to cross the chasm with Jason Hunt of Merged Media. https://youtu.be/V6NQ3HdEE1M You can listen to this conversation on the podcast here https://yourintendedmessage.podbean.com/?s=jason%20hunt What did we talk about in this interview with Jason Hunt? 0:00 Welcome and introduction 3:00 Where is the opportunity for business to promote in social media? 4: 23 Should posting be part of your social media marketing? 5:33 How to use paid advertising on social media? 6:48 Explain the funnel process of capturing leads 9:45 Understand how your target audience thinks 11:55 How to use Facebook to find your target audience 13:32 How to decide where to advertise on social media 15:10 How to use a lead magnet or white paper 16: 25 Should we consider Google ads for lead generation? 18:03 Should you advertise on YouTube? 20:00 Tell me more about promoting on Tik Tok 24:52 Is Pinterest a good place to promote your business? 27:40 Who is Merged Media and The Merged Marketing podcast? 29:41 Advise for business owners to promote their business online You can learn more about Jason Hunt and Merged Media at https://merged.ca/ ----- Listen to George Torok on Merged Marketing Podcast - How to Crush Your Virtual Presentation https://merged.ca/podcast/112-how-to-crush-your-virtual-presentation-with-george-torok/ ----- Excerpts from this conversation with Jason Hunt on Your Intended Message podcast 04:05 So is it fair to say that putting free post on social media, although it shouldn't even be part of a promotional campaign anymore? Is it just a total waste of time? 04:19 So it's a good question, because the way I like to look at it is I wouldn't put organic content as a top priority on the priority list. If you're a business owner, and you're wearing many hats, your time is probably better spent in other places. However, if you're running paid ads to drive new eyeballs to your business, when somebody clicks that icon in the top left hand corner to learn more about your business, so they go to your Facebook page, they would expect to see some content that's updated that's recent and relevant that's sitting there to give further credibility to your business. So a lot of clients I recommend that content that goes onto your feed should be stuff like behind the scenes stuff content about you and about you know about how you got into your business. Or maybe you got a new shipment of product in a given day. If you're a brick and mortar well showcase that. It's, it's, it's those people that already know about your business they're familiar with, with your business, those are the people that will follow your page. So that content needs to be geared towards that audience. 05:20 And the paid advertising, what does that do for you. 05:23 So paid advertising, if done the correct way is going to drive people into your ecosystem through that top of funnel awareness. So I'll give you a great example. So the way we do it for ourselves is we'll invest money from into Facebook to get eyeballs to our podcast, okay, so people want and once somebody watches a clip from a podcast, what will happen is we'll retarget those people and get an ad in front of them, to send them to our blog to go read a piece of content on a given topic on digital marketing. Now, once they hit our website, we have that little Facebook pixel on the website, that's going to tell us a certain user hit our website. And now we can craft a very specific ad and get it in front of that user. Now this user has already listened to our podcast, they've been to our blog, now is a perfect time to say, hey, why not book a discovery call and see if there's a fit. Let's see how we can help your business. That whole sequence of events breeds not just a lead, but it breeds an actual quality lead, that is aware of who I am as aware of my business and what I do. And it's no longer a cold call or a cold email when I go to reach out to them. -----