Thursday, March 5, 2026

Niche Marketing to Grow Your Business: Wes Towers

Clear Messaging in a Noisy Marketplace From Threat to Oppoutunity: Turn AI Disruption into Business Growth Episode 295 (Wes is based in Australia) In this conversation with Wes Towers, we explore: • how the rise of AI forced a digital agency founder to rethink his business strategy • why niching into trades and construction improved messaging and positioning • how specialization makes marketing communication clearer and more compelling • the role of podcasts in building industry knowledge and relationships • why websites today help attract employees as well as customers • how businesses can differentiate themselves instead of competing on price • the role of case studies and real stories in building online credibility • how AI can streamline processes while reinforcing human messaging • how search behaviour is changing as people ask AI tools for recommendations • why human connection and communication are becoming more valuable in an automated world ----- About our guest, Wes Towers: Wes is founder of Uplift 360, a digital marketing agency in Australia tht specilizes in the trades and construction industry. https://uplift360.com.au/ Wes is host of the podcast, Build, Trusted, Chosen https://builttrustedchosen.buzzsprout.com/ ----- Key Lessons from this Conversation with Wes Towers: • clarity in messaging becomes even more important as AI increases the volume of online content • niching your market makes communication clearer and helps businesses stand out • the best future clients often resemble your best current clients • specialization allows you to understand the language, needs, and challenges of a specific industry • industry events and conferences become more valuable when you serve a narrow niche • hosting a podcast can deepen industry knowledge and strengthen relationships • websites today must communicate values and culture to attract both customers and employees • businesses must highlight distinctions beyond price to avoid competing only on cost • AI works best as a tool that supports human messaging rather than replacing it • original stories and case studies help businesses appear in search results and AI recommendations • human connection and communication become more valuable as automation increases • the message should guide the design of a website, including text, visuals, and video ----- ----more---- Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self. In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.   Your host is George Torok George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.   Connect with George www.SpeechCoachforExecutives.com (http://www.speechcoachforexecutives.com/) https://superiorpresentations.net/ https://www.linkedin.com/in/georgetorokpresentations/ https://www.youtube.com/user/presentationskill (https://www.youtube.com/user/presentationskills1)