Saturday, September 28, 2024

Test your Crisis Plan: Edward Segal

Do you have a crisis plan? How do you know it's ready and effective? Listen to Edward Segal as we discuss Communication in a Crisis - how to plan for it and be ready to execute. https://yourintendedmessage.podbean.com/e/crisis-communication-edward-segal/ But even if a company has a plan in place, the chances are pretty good that they have not looked at it, reviewed it, or updated it in quite some time. And even worse, they haven't even practiced the plan against various scenarios to make sure it will work when needed. And Edward I'm hearing there is just like, most buildings have a fire alarm. And they might actually have a drill once a year just so that people remember how to do it. But it sounds like when a company puts together a price crisis plan, they think well, while we did that, we can check that off, it's done. We don't have to worry about that anymore. It doesn't work that way. The comparison to a fire alarm is apt because many fire alarms need a battery that needs to be plugged in. It needs to be monitoring. And just because you have a fire alarm does not mean it's going to work when you have a fire or smoke or carbon monoxide poisoning. So you like just like a fire alarm. Like he said, that has to be tested on a regular basis to make sure it will work. Make sure it's updated. And, you know, metaphorically change the batteries as often as necessary to make sure the fire alarm will work when it's needed.