Friday, September 4, 2026

Write a Book to Grow Your Business: Weston Lyon

Source: https://www.podbean.com/eau/pb-chuh7-1b508d7 Your Book Builds Your Authority Atttract Clients with a Book That Highlights Your Expertise Episode 320 (Weston is based in North Carolina) In this conversation with Weston Lyon, we explore: why a business owner might write a book how authorship changes the way prospects perceive you why a book needs to solve a specific problem the connection between your audience and your topic how writing sharpens your thinking why your book needs your authentic voice productive ways to use AI during the writing process the limitations of writing a memoir to grow a business how much experience you need before writing why waiting for inspiration delays completion how to establish a practical writing routine when to include personal struggles and mistakes how to protect client confidentiality why a finished book must be actively leveraged when your business might not be ready for a book ----- About our guest, Weston Lyon: He is the author of 23 books, including the bestseller, "The Book Writing Blueprint". He is founder of Plug & Play Publishing, which has helped hundreds of leaders write, publish and profit from their books. You can obtain your free copy of The Book Writing Blueprint and register for the free masterclass, "How to Outline the Right Book to Grow Your Business"here FreeGrfitsfromWeston.com ----- Key Learning Points from this conversation with Weston Lyon: A business book should help a specific audience solve a problem or achieve a desired result. Publishing a book can position you as an expert in the minds of prospective clients. A book becomes valuable when you use it as a business development tool. Writing forces you to clarify, organize and strengthen your ideas. AI can help identify blind spots, but it should not replace the author’s thinking and voice. Your book topic should intersect with the needs of your target audience. A memoir might tell your story, but it might not be the best book for growing your business. You do not need decades of experience before you can offer useful knowledge. A consistent writing schedule matters more than waiting until you feel inspired. Personal struggles, mistakes and lessons can make your advice more believable. Protect client confidentiality by requesting permission or disguising identifying details. Determine why you want to write your book before deciding what it should contain. Stabilize your business cash flow before committing significant resources to a book. Write one useful book, leverage it effectively and then consider whether you need another. ----- ----more---- Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self. In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.   Your host is George Torok George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.   Connect with George www.SpeechCoachforExecutives.com https://superiorpresentations.net/ https://www.linkedin.com/in/georgetorokpresentations/ https://www.youtube.com/user/presentationskill