A Better Way to Drive Change: Jeff Wetherhold

Show Notes

Why Top-Down Change Fails and how leaders can fix it
How to lead change without burning out or losing your team

Episode 281 (Jeff is based in Maine)


In this conversation with Jeff Wetherhold we explore:




  • why 88% of change initiatives fail and what leaders consistently overlook




  • how treating change as a communication challenge shifts results




  • how ambivalence, not resistance, explains employee behaviour




  • how motivational interviewing helps leaders reduce resistance




  • why reflections help people reveal their own motivations




  • why benefits must be discovered rather than declared




  • how top-down directives undermine trust and buy-in




  • how leaders can engage skeptics without burning out




  • why individual conversations drive organizational change




  • how leaders can begin using these tools immediately




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About our guest, Jeff Wetherfold:


Jeff has 20+ years understanding what helps or hinders change for people and organizations. He is a former behvioral science researcher who has learned and worked extensively in the fields of change management, process improvement, motivational interviewing and leadership communication.


Learn more about Jeff and hisspeaking, training and coaching services at https://www.jeffwetherhold.com/


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Key lessons from this conversation with Jeff:




  • in this conversation we explore why 88% of organizational change fails and what leaders overlook




  • in this conversation we explore why change is primarily a communication challenge, not a technical one




  • in this conversation we explore how leaders mistakenly assume employees hold fixed attitudes toward change




  • in this conversation we explore the concept of ambivalence and why every person has reasons both for and against change




  • in this conversation we explore why top-down change efforts almost always fail




  • in this conversation we explore how motivational interviewing helps leaders move people toward change




  • in this conversation we explore why leaders need more reflections and fewer questions




  • in this conversation we explore how to identify and amplify employees’ intrinsic motivations




  • in this conversation we explore why benefits must be defined by employees, not assumed by leaders




  • in this conversation we explore why organizational change succeeds only when individuals choose to change




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Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self.

In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.


 


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George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.


 


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www.SpeechCoachforExecutives.com


https://superiorpresentations.net/


https://www.linkedin.com/in/georgetorokpresentations/


https://www.youtube.com/user/presentationskills


 


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