Episode 270 (Angela is based in Massachusetts)
why every business needs a crisis communication plan
how to identify vulnerabilities and prepare for unexpected risks
why proactive preparation is a positive mindset
how to communicate with honesty, transparency, and values
why “no comment” often damages credibility
how high-stakes opportunities like product launches mirror crises
the importance of aligning launches with brand and values
authentic ways to show gratitude to your “stunt team”
how stories help explain, justify, and inspire in high-stakes situations
why customer service and communication plans drive launch success
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About our guest: Angela Betancourt:
Angela is a strategic communications expert with over 20 years of experience across five continents helping business, nonprofits, political leaders and startups clarify and amplify their messages - especially when the stakes are high.
As founder of Betancourt Group she works with purpose-driven organizations that are tackling today's urgent issues.
Learn more about Angela and her services at:
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prepare a crisis communication plan before you need it
understand your organization’s unique risks and vulnerabilities
proactive preparation is positive thinking, not negative
avoid “no comment” and lean into honesty and transparency
high-stakes opportunities require the same planning as crises
align product launches with your brand and values
celebrate wins and show authentic gratitude to your “stunt team”
storytelling makes complex or high-stakes messages relatable
origin stories and narratives reinforce purpose and intention
communication plans must include both strategy and customer service
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In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.
Your host is George Torok
George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.
Connect with George
www.SpeechCoachforExecutives.com
https://superiorpresentations.net/
https://www.linkedin.com/in/georgetorokpresentations/
https://www.youtube.com/user/presentationskills
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Your Intended Message
