Episode 295 (Wes is based in Australia)
In this conversation with Wes Towers, we explore:
how the rise of AI forced a digital agency founder to rethink his business strategy
why niching into trades and construction improved messaging and positioning
how specialization makes marketing communication clearer and more compelling
the role of podcasts in building industry knowledge and relationships
why websites today help attract employees as well as customers
how businesses can differentiate themselves instead of competing on price
the role of case studies and real stories in building online credibility
how AI can streamline processes while reinforcing human messaging
how search behaviour is changing as people ask AI tools for recommendations
why human connection and communication are becoming more valuable in an automated world
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About our guest, Wes Towers:
Wes is founder of Uplift 360, a digital marketing agency in Australia tht specilizes in the trades and construction industry.
Wes is host of the podcast, Build, Trusted, Chosen
https://builttrustedchosen.buzzsprout.com/
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Key Lessons from this Conversation with Wes Towers:
clarity in messaging becomes even more important as AI increases the volume of online content
niching your market makes communication clearer and helps businesses stand out
the best future clients often resemble your best current clients
specialization allows you to understand the language, needs, and challenges of a specific industry
industry events and conferences become more valuable when you serve a narrow niche
hosting a podcast can deepen industry knowledge and strengthen relationships
websites today must communicate values and culture to attract both customers and employees
businesses must highlight distinctions beyond price to avoid competing only on cost
AI works best as a tool that supports human messaging rather than replacing it
original stories and case studies help businesses appear in search results and AI recommendations
human connection and communication become more valuable as automation increases
the message should guide the design of a website, including text, visuals, and video
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In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.
Your host is George Torok
George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.
Connect with George
www.SpeechCoachforExecutives.com
https://superiorpresentations.net/
https://www.linkedin.com/in/georgetorokpresentations/
https://www.youtube.com/user/presentationskill
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