How to Make Your Message Stick: James I. Bond

Show Notes

How to Create Memorable Marketing Messages
Emotionable Selling Techniques for Business Leaders

Episode 330 (James is based in California) (Repeat of #156)

In this conversation with James I, Bond, We explore:

• why a logical argument can leave an audience unmoved


• how a visual comparison gives numbers meaning


• what nursery rhymes reveal about memorable messages


• how analogy connects a business offer with a familiar experience


• why names such as Rocky Road combine several language techniques


• how sensory words make a message more vivid


• what chiasmus adds to a short phrase


• how a passion box can reveal patterns in persuasive language


• why James changed his own book title to Brain Glue


• how a narrower market can clarify a business message


• where humour can ease tension and encourage connection


• how to rediscover the fascination in a familiar product

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About our guest, James I Bond:

James Bond is one of America's leading behavioral management and marketing specialists. He is author of the bestselling book, BRAIN GLUE - How Selling Becomes Much Easier by Making Your Ideas "Sticky"

Learn more about his book at www.BrainGlue.com

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Key Learning Points from this conversation with James:

• Connect facts with emotion so your audience has a reason to care.


• Give statistics a visual context that helps people grasp their scale.


• Use analogy to explain an unfamiliar product or service through a familiar idea.


• Use rhyme to make a short message easier to remember.


• Use alliteration to give names and phrases a memorable sound.


• Choose sensory language that helps listeners imagine the experience.


• Use a reversal of words or ideas to create a memorable phrase.


• Study messages that catch your attention and look for patterns you can adapt.


• Review whether your product or book title is easy to remember.


• Focus on a specific market to sharpen your message.


• Use appropriate humour to help people feel more receptive.


• Rediscover what excites you about your offer and convey that enthusiasm.

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Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self.

In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.

 

Your host is George Torok

George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviours. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.

 

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