How to communicate within your organization: Alicia Webb

Show Notes

Keep the communication open within your company
People need to know and want to know

Episode 178 (Alicia is based in Chicago)

In this conversation with Alicia Webb, we explore:

• How do discover gaps in internal communication


• Lessons from the pandemic to stay in touch


• The danger of out-of-sight on out-of-mind


• Why people leave when they don't feel connected


• The need to stay informed


• How might you keep your people engaged


• What options and tools might you consider?


• How to communicate major change to everyone effectively


• How to build trust, align goals and reinforce direction


• Why more meetings might not be the answer


• The importance of telling a story

About our guest Alicia Webb:

Alicia is founder and principal of Bright Spot Public Relations. She began her career as a general assignment reporter at an ABC affiliate. You can learn about her services at

https://brightspotpr.com/

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Excerpts from this conversation with Alicia Webb:

they were leaving, because they felt like they weren't part of the team. So internal communications is a good place to start. It's a good foundation, to get people keep people engaged, get them to stay

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And I can see that failing to keep your employees informed demonstrates that one you don't trust them. You don't respect.

That's a great way to put it. Now, what about the use of a video message from the CEO on a monthly basis?

That's awesome. Great. I think I mean, that we've got great tools. That's the other thing. We're where we've come in our technology, those there's great tools out there that you can use, just make sure using them appropriately.

A video message from the CEO announcing a brand new initiative, that type of thing, a very positive message, I think is great. I would not use a video message to announce significant layoffs or some type of organizational overhaul, I wouldn't do that.

But if you've got some big exciting news and your your stock price has done well or something like that, absolutely, video was a great tool. And honestly, video was a good tool. And I think you know, the short, people don't read as much anymore. People have very, very short attention spans.

So if you can put together a minute a minute 30 video, absolutely, it's a great way to still get your message out in a good way if your leader is is comfortable with it. I know some leaders don't particularly like video.

So be mindful of that get to know your leader and how they feel about being on video because it's not everybody's favourite thing. But I think that this Brian, there's so many great tools out there monthly newsletters, there's so many great ways you can engage your your audience.

And I suppose that you need to engage your audience in more than one way more than one channel. It's too easy to say well, didn't you read the newsletter?

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