Episode 255 (Carl is based in Gananoque, Ontario)
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In this conversation, we explore:
The evolution from radio to podcasting—what changed, what remained.
The core differences between scheduled radio and on-demand podcasting.
Why defining your podcast’s purpose is the most important first step.
The myth of instant podcast success and what to expect as a beginner.
Why your podcast will (and should) evolve over time.
How to handle tough or off-topic interview questions with grace.
What makes a podcast guest truly engaging and memorable.
The secret to crafting effective sound bites for reels and audiograms.
Lessons learned from 25 years in broadcasting—and how they apply today.
Why podcasting is the new “book tour” for subject-matter experts.
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About our guest, Carl Richards:
Carl has spent more that 25 years behind the microphone, on radio and on stage, entertaining and influencings audiences worldwide.
He's a 3 time bestselling author, International Speaker, TEDx speaker, emcee and podcast host. He's the founder and CEO of Podcast Solutions Made Simple.
Want help to launch and polish your podcast? Visit PodcastSolutionsMadeSimple.com
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Podcasting is on-demand, radio is scheduled
The flexibility of podcasting suits today’s consumer behavior better than traditional radio.
Start your podcast with clarity of purpose
Many beginners skip this—understanding the "why" of your show is foundational.
It’s okay—and smart—to evolve your podcast
Goals can shift, formats can change, and that’s part of the process.
Your first 10 episodes will probably suck—and that’s normal
Skill and confidence develop over time with practice.
There are no rules in podcasting—but there are smart suggestions
Format, length, and style are flexible. The key is knowing your audience and message.
Deflecting tough or irrelevant questions is a skill
You can stay assertive without being aggressive when you don’t have the answer.
Preparation is key—know your host and their style
Doing homework helps avoid surprises and builds trust.
Sound bites need human judgment
Algorithms can’t always pick the best clips. Listen and choose what resonates.
Credibility comes from consistency and authenticity
Be yourself, be present, and bring your best self to the mic.
Podcasting helps subject-matter experts elevate their brand
In today’s world, a podcast may be more relevant than writing a book.
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In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.
Your host is George Torok
George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.
Connect with George
www.SpeechCoachforExecutives.com
https://www.linkedin.com/in/georgetorokpresentations/
https://www.youtube.com/user/presentationskills
https://www.instagram.com/georgetorok/
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