How to Differentiate Your Business and Make Competition Irrelevant : Daniel Den

Show Notes

Be Different: Stand Out in a Crowded Market
How to Stand Out From Your Competition without Lowering Price

Episode 317 (Daniel is based in Florida) Repeat of episode 203

In this conversation with Daniel Den we explore:

• why being slightly different might leave you looking like everybody else


• how copycat competitors can destroy a temporary advantage


• the danger of building a me-too business


• how to stack differences that become difficult to copy


• why customer experience can become a competitive advantage


• how an ordinary book became an interactive box experience


• how a family of brands can reinforce your positioning


• why memorable names can add value to ordinary features


• how price competition signals a lack of differentiation


• why your ideal customer should influence your message


• how the wrong message can attract the wrong customers


• how to escape apples-to-apples comparisons


• why your offer itself can become a differentiator


• how to discover your own “Techron”


• how to make your competition increasingly irrelevant

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About our guest Daniel Den:

Daniel became fascinated with marketing and sales almost two decades ago. Today he is the co-creator of the X Factor Effect methodology where he and his team have helped over 20,000 students and clients grow their businesses. Daniel teaches that “Different is the new Better” and his framework includes nine pillars for differentiating your business so that you can become a market leader or category king or queen. 

Daniel Den is the author of the new book "Ideas That Influence," that was built to help business owners discover their own WILDLY SUCCESSFUL MARKETING IDEAS!

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Get your Big Ideas Box at 

https://www.bigideasbox.com/free-box-ideas-that-influence

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Key Lessons from this conversation with Daniel Den:

• Being a little different might not be different enough.


• Copying what works for competitors creates a “me-too” business.


• Stack several meaningful differences to make your business harder to copy.


• Differentiate the customer experience, not simply the product or service.


• Turn ordinary products into memorable experiences.


• Create a family of brands, products and features that reinforce each other.


• Build barriers to copyability instead of relying on one clever idea.


• Differentiate enough that customers can no longer make an easy apples-to-apples comparison.


• Competing primarily on price makes you easier to compare and easier to replace.


• Start differentiation with a clear picture of the customer you want to attract.


• Your ideal customer should be someone you actually want to work with.


• Adjust your positioning and message when you attract the wrong customers.


• Package and bundle services differently to escape commoditization.


• Give distinctive features, methods and experiences memorable names.


• Aim to make your competition irrelevant rather than simply trying to beat them.

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Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self.

In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.

 

Your host is George Torok

George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.

 

Connect with George

www.SpeechCoachforExecutives.com

https://superiorpresentations.net/

https://www.linkedin.com/in/georgetorokpresentations/

https://www.youtube.com/user/presentationskill