Storytelling for Business Leaders: Graham Brown

Show Notes

The Three-Box Storytelling Framework
The Hidden Psychology Behind Stories that Change Behavior

Episode 288 (Graham is based in Singapore) This is a repeat of episode #68.

In this conversation with Graham Brown, we explore:

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  how the three-box storytelling model simplifies complex ideas

  
  


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  why backstory builds trust before persuasion begins

  
  


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  how fear of the unknown blocks decision-making

  
  


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  why analogies help audiences understand faster

  
  


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  how familiar stories lower resistance to change

  
  


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  why emotion outlasts facts in memory

  
  


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  how storytelling increases confidence over time

  
  


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  why selling is really about guiding people through uncertainty

  
  

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Graham Brown is the founder of Pikkal & Co, an award winning podcast agency based in Singapore. He has the experience of hosting over 400 episodes on his podcast. 

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Key Lessons from this conversation with Graham Brown:

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  Effective business storytelling follows a simple three-scene structure: past, present, and future

  
  


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  Audiences connect with backstory before they care about solutions

  
  


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  Selling is about reducing fear of the unknown, not proving superiority

  
  


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  Familiar stories make unfamiliar ideas easier to accept

  
  


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  Analogies act as short-form stories that speed understanding

  
  


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  Trust is built through shared experiences and common ground

  
  


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  Change happens when staying the same feels riskier than moving forward

  
  


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  Emotion—not facts—is what people remember after a presentation

  
  


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  Confidence comes from practiced storytelling, not natural talent

  
  


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  Every presentation improves through testing, feedback, and refinement

  
  

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Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self.

In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.

 

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George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.

 

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