Episode 288 (Graham is based in Singapore) This is a repeat of episode #68.
In this conversation with Graham Brown, we explore:
how the three-box storytelling model simplifies complex ideas
why backstory builds trust before persuasion begins
how fear of the unknown blocks decision-making
why analogies help audiences understand faster
how familiar stories lower resistance to change
why emotion outlasts facts in memory
how storytelling increases confidence over time
why selling is really about guiding people through uncertainty
-----
Graham Brown is the founder of Pikkal & Co, an award winning podcast agency based in Singapore. He has the experience of hosting over 400 episodes on his podcast.
Podcast Guesting Pro is a dedicated Podcast Booking Agency that works with B2B thought leaders. They help you reach new audiences and build your authority by booking you on podcasts to showcase your expertise and spread your message. Learn more here...
https://www.podcastguesting.pro/
-----
Key Lessons from this conversation with Graham Brown:
Effective business storytelling follows a simple three-scene structure: past, present, and future
Audiences connect with backstory before they care about solutions
Selling is about reducing fear of the unknown, not proving superiority
Familiar stories make unfamiliar ideas easier to accept
Analogies act as short-form stories that speed understanding
Trust is built through shared experiences and common ground
Change happens when staying the same feels riskier than moving forward
Emotion—not facts—is what people remember after a presentation
Confidence comes from practiced storytelling, not natural talent
Every presentation improves through testing, feedback, and refinement
-----
----more----
In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.
Your host is George Torok
George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.
Connect with George
www.SpeechCoachforExecutives.com
https://superiorpresentations.net/
https://www.linkedin.com/in/georgetorokpresentations/
https://www.youtube.com/user/presentationskills
Phrase that Pays: How to Make Your Message Memorable: Sam Horn
How to Create a Message People Remember and Repeat
The Art and Heart of Memorabl
Business Storytelling: How to Connect with Your Audience: Dave Bricker
How to Use Stories in Business Presentations
Turn Data Into Meaning with Busines
Write a Book to Grow Your Business: Weston Lyon
Your Book Builds Your Authority
Atttract Clients with a Book That Highlights You
How to Appear Confident When You Don't Feel Confident: George Torok
Public Speaking Confidence: How to Look Confident When Nervous
How to Build Conf
Your Intended Message: Transform your communication skills and business results
