The Top Three Videos Your Business Needs: Mark Wonderlin

How to promote your business with video
What are your video choices?
Episode 209 (Mark is based in Austin, Texas)
In this conversation with Mark Wonderlin we explore:
Where to start with simple phone videos
What are the different types of videos you can publish for your business
Why value in the video content is more important than quality
The best uses of selfie videos vs professional videos
Understand the intent of viewers on the different social media
How long to make your video depending on the platform
How to split a longer video into to short videos in a funnel
How to start by shooting your own video
About our guest, Mark Wonderlin:
Mark is owner of Mosaic Media Films, the highest-rated video company in Austin Texas.
His team creates cinematic business videos with marketing in mind.
He loves to travel and much as he loves creating video content.
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You can access the free video resources at his site
https://mosaicmediafilms.com/resources/
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Excerpts from this conversation with Mark Wonderlin:
What kind of videos should they be producing at first? Where do you start that?
So most of the time, when clients are looking for video from us, they're looking for typically what's called a business promo video. And that's usually where we try to steer them.
So the conversation that we have about video is a little bit different than most other production companies out there. I really want to understand what are you doing for marketing? what's working, what's not working?
What is the problem we're trying to solve that this type of video or other types of videos will help solve in your marketing strategy. So sometimes it's a promo video, sometimes it's a case story, or testimonial video, sometimes it's a series of videos that work in your funnel to increase trust and credibility.
So we really try to understand what is the problem that they have? And how can video what type of video will work, or what series of videos will really help them.
The two most popular videos that we do is what's called a business promo video. Some people call it a company video, some people call it a Brand Story Video, it's essentially a two minute video that tells the story about what you do, and what makes you uniquely different.
And I say tells the story about you very lightly, because I often have to explain to clients that it's not really a story about you, as much as is a story about your customers journey.
So it's really about what is the problem or the pain that your customer has? How could you uniquely solve that? And what does their life look like, once you've worked with them.
And that's really what you want to do. Because However, people are seeking you out with your primary marketing objectives, whether it's SEO, or pay per click or social, when they come into your business or brand, they essentially are acknowledging that they have a problem. And they want to make sure that you can kind of solve that problem.
They're there's a story that they're already playing in their head, and they want someone that's gonna help change and transform that story, whether it's in the form of a product for a result that they want, or a service, or an objective that they're trying to achieve in their life, whether it's their business, or personally.
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