Friday, August 11, 2023

Use Analogies as SHORT STORIES: Graham Brown

You can use analogies in place of stories because they can be just as powerful and easier to tell. https://youtu.be/-GX2rMXfpr8 What can you do when you want to tell a story but you don't have one ready? USE AN ANALOGY! ------ Listen to the conversation with Graham Brown on the podcast, Your Intended Message https://yourintendedmessage.podbean.com/e/68-graham-brown-the-3-box-storytelling-technique/ ------------ Analogies are powerful George. I call them short form stories. There are so many great analogies out there, we don't tend to think of them as stories. I'll give you an example. When Steve Jobs sold the IFE pod, which really was the in intro the iPhone world, he didn't stand up and say, This is the best mp3 player in the world because there were mp3 players out there creative, for example, world leader in mp3 players. Instead, he stood up and said, This is a tool for the heart. Now that's an analogy isn't actually it wasn't actually a pacemaker. It was a tool for the heart and the heart was a byword for music, love relationships, friendships, dreams, hopes, fears, all the things that we grew up with and are meaningful to us. And that's the power of analogy. People understood that now understood what this could be. For that a powerful analogy. --------- You can watch the full conversation with Graham Brown here https://youtu.be/u_Ipq_kHa8c story telling, analogy, communication, public speaking,