Friday, August 25, 2023

Why Your Marketing Doesn't Work - Gee Ranasinha

KEXINO marketing agency CEO Gee Ranasinha makes a profound statement, that marketing is not just broken, but it is in crisis. However, there is a way out of this mess. Join Gee Ranasinha in the latest episode of Your Intended Message to find on how to do marketing that actually works! Full Interview: https://youtu.be/Orb_dRKJhJM?si=rWhMQ4tIqRjkz0iH #business #marketing #communication Keywords: marketing, business, digital marketing, advertising, sales, media marketing, marketing technology, finance marketing, business management, psychological, consumer, crisis, profit, customer, growth, innovation, statistics, emotional, motivations, gee ranasinha, george torok, communication, message, communication skills, skills, Transcript: Marketers are focusing on getting the pizza delivered as fast as possible without realizing that it hasn't been cooked properly and it hasn't got the right toppings on it. the standard economic theory of how customers make decisions Bears very very little relationship to what goes on in real people's minds marketers today resort to tricks tracking cookies and remarketing tags and programmatic ads and the reality is that there are hugely important things in human behavior that do not have a quantifiable measurable unit but they influence the outcome from a marketing perspective.