Business Storytelling: How to Connect with Your Audience: Dave Bricker

Show Notes

How to Use Stories in Business Presentations
Turn Data Into Meaning with Business Storytelling

Episode 321 (Dave is based in Florida) (repeat of #40)

In this conversation with Dave Bricker we explore:

• how stories connect speakers with audiences


• why every business story must involve people


• how personal experiences become audience metaphors


• when fictional stories can deliver honest lessons


• how leaders can use stories to address difficult issues


• why conflict keeps listeners curious


• how to define the audience’s transformation


• why deeper emotional concerns matter more than surface goals


• how sensory details pull people into a scene


• why speakers need to perform rather than merely recite a story


• how strategic pauses strengthen important words


• why business figures require meaning and context


• how to turn nervousness into service


• why coaching and regular practice improve speaking skills

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About ouir guest, Dave Bricker:

He's sailed 1000s of miles in search of stories-not gold, but stories. Two, he's an award-winning speaker who has authored 12 books. And three, he's a business storytelling expert who helps professionals discover what to say and how to say it.

Learn more at https://remarkable-stories.com/

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Key Learning Points from this conversation:

• Stories connect when the audience recognizes its own journey in them.


• Make your personal experience a metaphor for the listener’s experience.


• A useful business story does not need to come from your own life.


• Fiction can teach a legitimate lesson when you present it honestly.


• Stories focus on people rather than prices, processes, ingredients, or data.


• Decide how you want the audience to think, feel, or act differently.


• Build the story around a journey from conflict to transformation.


• Look beneath surface goals to find the audience’s deeper concerns.


• Conflict creates the question, “What happened next?”


• Open strongly enough to pull listeners into the story.


• Use sensory details to create an emotional experience.


• Perform the story through vocal variety, pacing, and pauses.


• Give listeners time to process a question, idea, or humorous line.


• Translate business figures into meaning for the people listening.


• Reduce speaking anxiety by shifting your attention from fear to service.


• Seek coaching, feedback, and regular practice to strengthen your speaking.

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Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self.

In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.

 

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George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.

 

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