Phrase that Pays: How to Make Your Message Memorable: Sam Horn

Show Notes

How to Create a Message People Remember and Repeat
The Art and Heart of Memorable Communication

Episode 322 (Sam is based in Texas) (repeat of episode 15)

In this conversation with Sam Horn we explore:

• how to create a phrase that pays


• why repeatable messages produce better results


• how to identify the action you want from your audience


• why a strong message starts with one clear sentence


• how alliteration makes language more memorable


• why rhythm and rhyme help words remain accessible


• how cadence gives a phrase musicality


• why pauses allow important words to stand out


• how to introduce yourself so people remember your name


• why strong words can fall flat when the delivery lacks emotion


• how vocal variety strengthens a presentation


• why experienced speakers must resist automatic delivery


• how empathy creates congruence between words and emotion


• why communication requires craft, art and heart

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About our guest, Sam Horn:

Sam is the author of 10 books including, Tongue Fu!, POP!, Talking on Eggshells and SOMEDAY is Not a Day in the Week.

Her Linkedin Learning course has recevieded 353,000 five-star-reviews.

She helps people craft clear, actionable3 communications.

Learn more at https://samhorn.com/

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Key Learning Points from this conversation:

• Decide what action you want people to take or what change you want them to make.


• Condense your central message into one clear sentence.


• Give your audience language they can remember and repeat.


• Use alliteration to make words flow more naturally.


• Put words into a beat so they become easier to repeat.


• Use rhyme and cadence to help a message remain in the listener’s mind.


• Pause before an important phrase and deliver each word with intention.


• Pronounce your name clearly so people can remember and repeat it.


• Match your tone and emotional delivery to the meaning of your words.


• Mark important presentations like a musical score to create vocal variety.


• Approach a familiar presentation as if your audience were hearing it for the first time.


• Combine the craft of language with presence, empathy and genuine interest.

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Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self.

In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.

 

Your host is George Torok

George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.

 

Connect with George

www.SpeechCoachforExecutives.com

https://superiorpresentations.net/

https://www.linkedin.com/in/georgetorokpresentations/

https://www.youtube.com/user/presentationskill